Sales & Marketing
Custom Strategy. Better Results.
Without a strong marketing presence, your guests may never find you. Use a top-notch team and effective plan to make sure your property is one they don’t miss.
We identify the strengths and opportunities of each property and put the sales and marketing effort together customized for that property.
Gloriann Kueter, Chief Sales & Marketing Officer
We know that each property is unique, so you can count on a customized plan that meets your goals and objectives. Regency’s sales and marketing team will first audit your hotel’s success factors, and then use them to build a comprehensive marketing plan.
You put a lot of work into making your property stand out, and we're here to help. Our team supplements yours with elements like an annual marketing plan outline, along with the necessary reviews and follow-up. We'll find qualified sales leads and then make personal sales calls on your property's behalf, adapting our sales methods to help you and your team.
We'll also take care of traditional marketing: our creative team will design and place advertising in the outdoor, airport, and printed publications that matter most for your audience. And, for those who keep coming back, we administer the STAR frequent traveler program.
On top of that, we’re always here for you. We work together to make sure your guests always find you—and get what they’re looking for.